Hotel?

trivago

Is there no end to the degradation of the Trivago woman?

The first time I saw her, I thought she was remarkably pretty, but felt that it was a pity that she was so badly green-screened onto an image of a hotel room. I also wondered if it was effective advertising. I don’t think people generally like to be lectured at.

Incidentally, the company has made many country-specific versions of the advertising. I’ve seen the German and Italian ones, both presented by men. Perhaps they thought that Germans and Italians would especially resent being lectured at by a woman. Although the Germans have had a lot of experience of it. I haven’t seen the American version — also male — but I hear that it’s widely loathed.

Anyway, for the UK one they’ve had her do several versions of basically the same ad, but dressed differently. I can’t say for sure, but I’ll be they don’t make the male actors do that. Then there was one where there was a mosaic of her repeating the ad in about 30 different costumes.

But now there’s one where they’ve dressed her like Shirley Temple and made her tap dance. A grown woman.

(Incidentally, I’ve tried their website and never found a better hotel deal than on the main booking ones.)